Overview
Meta assigns a quality rating to each WhatsApp Business phone number registered through the API. This rating reflects how customers are responding to your messages. Maintaining a good quality rating is critical for keeping your messaging limits and avoiding account restrictions.
For the latest information, refer to Meta's official documentation:
What is the Quality Rating?
The quality rating is based on customer feedback over the last 7 days. It considers:
- How many customers block your number after receiving messages
- How many customers report your messages as spam
- The rate of complaints relative to messages sent
Quality Rating Levels
Green (High): Healthy messaging performance
- No action needed
- Eligible for tier upgrades
- Full messaging capabilities
Yellow (Medium): Some customer feedback concerns
- Warning state - monitor closely
- Risk of being downgraded to Red if not improved
- Messaging limits may remain unchanged temporarily
Red (Low): Poor quality, risk of restrictions
- Messaging limits may be reduced
- Phone number status may change to Flagged or Restricted
- Immediate action required
How to Check Your Quality Rating
2. Click on your WhatsApp Business Account
3. Go to WhatsApp Manager
4. Click Phone Numbers in the left menu
5. Look at the Quality Rating column next to your phone number
6. Click the icon in the Settings column to view the quality trend over the past 30 days
You will also receive email notifications and alerts in Meta Business Manager when:
- Your quality rating changes
- Your phone number status changes to Flagged
- Your messaging limits change
Phone Number Status Types
- Connected: Normal operation
- Flagged: Quality rating has dropped and you are at risk of further restrictions
- Restricted: Messaging limits have been reduced due to low quality
- Offline: Number is not connected or has been disconnected
How to Improve Your Quality Rating
1. Only message customers who have opted in
2. Personalize your messages - avoid generic spam-like content
3. Use template categories correctly (Marketing, Utility, Authentication)
4. Always include an opt-out option in marketing messages
5. Avoid sending too many messages in a short period
6. Remove contacts who have asked to stop receiving messages
7. Ensure your message content is relevant and expected by the recipient
8. Review and act on customer feedback promptly
Monitoring Quality in ChatFlow
ChatFlow displays delivery and read rates for your campaigns. Low delivery rates or high opt-out rates can be early indicators of quality issues. Monitor your ChatFlow reports at:
If you notice a declining quality rating:
1. Pause active campaigns temporarily
2. Review your contact list and remove unengaged or opted-out contacts
3. Check your message templates for compliance
4. Resume campaigns with improved targeting and content
For more details on managing your phone number health, visit: